2. Project matter
The project's objective is the strengthening of a sustainable and balanced development in all three partner towns by the exchange of experiences in the range of industrial restructuring in mining and steel areas considering the economic, social and ecological components. The three partner town are situated in different states of development: While Liévin already commercialises the sites and Dorsten finished the orientation phase, Rybnik is at the beginning of the restructuring process. Therefore a best practices handbook for the partitions of the site-recycling process will be worked out in the first phase of the project until June 2005.In the second phase of the project until December 2005 an investor's guide will be developed, which will be the foundation of a common marketing strategy. Handbook and guide will be published multilingual in various media. The basic conditions in the three regions are in fact not compatible because of political conditions and legal requirements, but there are chances to formulise the standardisation that it might be a concrete help in the European context. Intention is to optimise the particular procedures in time, organisation and finance.
Precondition of a successful revitalisation is an efficient targeted project management and an effective marketing. Preceding the settlement of new uses a complex system of recycling - basic evaluation, rehabilitation, overall planning -, which is presented in thefollowing chart, has to be executed.
Within the project similarities and differences shall be worked out by the presentation of the typical procedures in the three countries. Thereby best practices shall be acquired. The general presentation of working directions serves future development measures in the range of the revitalisation of wastelands.
Investor's guide: Main objective of all three partners is the sustainable addition of new jobs by the settlement of succeeding utilisations and a consequent improvement of the present social and structural city development with a simultaneous consideration of high ecological standards. By the development of a common investor's guide and a common marketing strategy, considering potential endogenous and exogenous synergies of the attached and adjoined economic areas, a decisive projection within the acquisition on the European market should be achieved. The guide will present the advantages of each site and region and contain all relevant data (size of area and properties, development, preparation, price, percentage utilisation etc.). Furthermore the objectives and activities of the particular project organisations, the state of planning and economic promotion activities will be pointed up. Based on the multilingualism and the multimedia execution a wider scale of potential investors can be addressed.